Kobo Strategy

We only have a thin indication of what Kobo offers to indies but one benefit is being able to make a book free with no strings attached.

Wait!  You said free was useless!  I did say that and good on you for reading this blog so closely.  I do think at Amazon that free has become useless.  I have no idea if the same holds true for Kobo with its completely different audience, epub format and being based in Canada.

So this morning I see no reason to not do what I want and that's to make the photo essays and some of the cookbooks free permanently at Kobo which is impossible at Amazon.  I'm not sure I won't make them exclusive to Kobo and see how that works.

What does Kobo mean??