The company also lowered the price on the Nook Color, which previously cost $249, to $199. This competes directly with Amazon’s Kindle Fire device. Previously $139, the Nook Touch is now $99, which competes with the Kindle Touch’s ad supported version. The Nook, however, does not have ads.
http://www.mediabistro.com/galleycat/
Tough decision to make.
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