It's a rare individual who can impact others the way he has. Whatever he does causes the rest of us to ponder how we can do something similar. Joe's really big on having the right cover and the right title. I keep thinking about the glowing text style for his TRAPPED. It's so eye catching.
I think from the earliest days of humans on earth anything that was colorful or shiny was worthy of attention. I don't know how else you explain Christmas lights and fireworks.