Discoverability

New buzzword.  You can't be found by price alone.

Konrath will say social media doesn't work.  Someone else says it will.  

Okay then how are we going to be found.  That write rinse repeat thing in order to get shelf space, I have 21 books on Kobo and more at Amazon.  I can tell you taking up shelf space don't help me none.

I have no answer.  There's a Jewish saying "He who has nothing to lose can try anything."  That's my advice.  Try anything, try as much as you can.  Try blog tours.  Try interviews.  Try freebies with excerpts attached.  Try to broaden the audience that might be interested in your book. 

Amazon gives you 7 keywords.  Don't say catering and pastry.  It's repetitive.  Throw your net wide.
Find books like yours--what keywords did they use?

Have a logline.  Once upon a time I came up with an idea for a movie.  I don't remember it exactly but it was something very close to this "Kinship--One sister was high class, one sister was no class."   I think I wanted Whoopie Goldberg and Goldie Hawn to play the sisters.

The description of the book?  1 medium length paragraph.  Under 100 words.  Lead with the logline.  Give 'em the sizzle not the steak.

First, before any of this, write a good book.  That won't sell by itself but at least if you manage to get people there, they won't/shouldn't be too ticked off.

That said ALL my books are good and my sales are flatlined.  So you have to write stuff someone wants to read.  I don't know how you do that.